The goal of the program is to allow our students to become more familiar with the role of the entrepreneur in our economy and to provide them with the knowledge, tools and understanding required to start and run a business.  Our students will participate in building an actual business model with an actual product that will be sold throughout the community while raising funds for their school in the process.  The product in this case is their own coffee label produced and packaged by Toshi's Coffee Roaster.

Through weekly exercises and instruction, the student will come to understand the foundational building blocks that lead to entrepreneurial success.  They will participate in the decision-making that occurs as a new business is researched, launched, then managed.  And they will see their effort and participation result in a product on a shelf at local businesses.

The program is carried out with the assumption that the student has absolutely zero business understanding.  

The goal of the program is to take what may be an ordinary fundraising activity for students and transform it into a fun, empowering learning opportunity that will give them a taste of what its like to grow and run an actual business. 

Of course this program couldn't exists without the cooperation of local schools with the vision and goal of success for our children and a desire to offer something new and exciting.